Sold at Asking in One Week
99 John Street, 522
A challenging market needs a dedicated team with an airtight marketing strategy…
The market was a challenging one, with a glut of inventory accruing days and months on the market. Our marketing strategy needed to be bespoke.
Initially testing the home on the market at a slightly aspirational price, we monitored traffic and advised our clients to adjust the price slightly to better align with online search parameters.
Working as a team with the buyer’s broker to complete the contract due diligence quickly allowed us to enter into contract within 2 weeks of the accepted offer.
Your neighbor called…looking to sell their international pied-a-terre in FiDi in order to re-invest the proceeds into a pied-a-terre in Europe, where they live full time.
In order to stand out in the market, we enlisted a marketing strategy with targeted digital ads catered to buyers looking for this particular type of home. We also curated and styled the home to have universal appeal.
Within one week of lowering the price, our sellers had an all-cash offer at the full-asking price, with a 30-day closing after contract signing.
Being experts in the FiDi market, we’re able to leverage industry knowledge, our networks, and our love of the neighborhood to bring incredible results to our clients…contact us to learn what we can do for you.