How We Sell Your Property Off-Market
416 Washington St, PHC
We sold this property for $1,000,000 more than expected. Over the course of 8 weeks, we transformed this property into a show-stopping Tribeca penthouse. Our hands-on process has been finely tuned to ensure you can be completely hands-off.
This process includes leveraging our relationships with contractors, stagers, and a cleaning crew, and combining them with our proprietary marketing strategy that creates palpable buzz in the brokerage community. This process is why we were able to sell this property for more money off-market than anyone else expected. Our results speak for themselves.
Selling a property off-market with aspirational pricing is a challenge many agents would waive-off, but for our team, the challenge invigorates!
Property Challenges:
Property Condition: The penthouse had been heavily lived in for 18 years, resulting in damage and clutter from raising four boys.
Owner Constraints: The owners lacked the resources to manage necessary improvements.
Sale Requirements: The building lacked a Temporary Certificate of Occupancy (TCO), necessitating a cash deal.
Objective: Transform the home into a trophy property. Generate excitement within the brokerage community before listing. Achieve a sale price higher than anticipated by other brokers.
Executed Plan:
1. Logistics Coordination: Managed multiple rounds of moving for the sellers. Arranged for junk removal and cleaning services.
2. Property Improvement: Compiled a list of necessary repairs, solicited bids, hired contractors, and oversaw the project daily for two months. Engaged staging professionals, collaborating closely to ensure optimal presentation.
3. Marketing and Promotion: Developed floor plans, videos, and photos for pre-market promotion. Launched a social media campaign to generate interest among the community and downtown brokers.
4. Broker Engagement: Hosted a broker pricing party with the top 25 area brokers to view the property and provide pricing feedback. Offered early access to these brokers at a price point $1M above the majority's recommendations.
5. Private exclusive: Listed as a private exclusive, activating the NYC brokerage community further, and saving the listing from compounding days on the market.
416 Washington St, PHC
We sold this property for $1,000,000 more than expected. Over the course of 8 weeks, we transformed this property into a show-stopping Tribeca penthouse. Our hands-on process has been finely tuned to ensure you can be completely hands-off.
This process includes leveraging our relationships with contractors, stagers, and a cleaning crew, and combining them with our proprietary marketing strategy that creates palpable buzz in the brokerage community. This process is why we were able to sell this property for more money off-market than anyone else expected. Our results speak for themselves.
Selling a property off-market with aspirational pricing is a challenge many agents would waive-off, but for our team, the challenge invigorates!
Property Challenges:
Property Condition: The penthouse had been heavily lived in for 18 years, resulting in damage and clutter from raising four boys.
Owner Constraints: The owners lacked the resources to manage necessary improvements.
Sale Requirements: The building lacked a Temporary Certificate of Occupancy (TCO), necessitating a cash deal.
Objective: Transform the home into a trophy property. Generate excitement within the brokerage community before listing. Achieve a sale price higher than anticipated by other brokers.
Executed Plan:
1. Logistics Coordination: Managed multiple rounds of moving for the sellers. Arranged for junk removal and cleaning services.
2. Property Improvement: Compiled a list of necessary repairs, solicited bids, hired contractors, and oversaw the project daily for two months. Engaged staging professionals, collaborating closely to ensure optimal presentation.
3. Marketing and Promotion: Developed floor plans, videos, and photos for pre-market promotion. Launched a social media campaign to generate interest among the community and downtown brokers.
4. Broker Engagement: Hosted a broker pricing party with the top 25 area brokers to view the property and provide pricing feedback. Offered early access to these brokers at a price point $1M above the majority's recommendations.
5. Private exclusive: Listed as a private exclusive, activating the NYC brokerage community further, and saving the listing from compounding days on the market.
When You Work With Our Team We Do It All!
Ready to experience results like these for your property? Contact our team today for a personalized strategy that unlocks your home's full potential. We're dedicated to exceeding expectations and achieving your real estate goals. Let's connect!